On August 4, 2010, Google announced the suspension of standalone Wave development and the intent of maintaining the web site at least for the remainder of the year.
Google Wave, a somewhat interesting, powerful, re-inventing the email, hard to understand, complicated, web based, browser killing, collaboration system, born in May 27, 2009, is saying good bye to us. To politely say byebye to Wave, let’s first revisit the one year history of Google Wave.
The early golden age.
When Google Wave was first announced, millions of Google Fans crazy begging for a invitation for early technical preview of Google Wave. I was also asking all my geek friends for Wave invitations. People pursuing Wave is not simply because it is a new shinny Google Toy, In Google I/O 2009, Wave is promoted as ‘The Next Generation Email’ or ‘Re-Invent the Email’ . Google’s email service GMail is undoubted one of the most successful product of Google, and bring us the era of AJAX. So everyone is excited when Google announced its next move, and every spot light is focused on Google Wave.
Google Wave – Fail
The failure of Google Wave already exist when it announced, when I introducing Google Wave to my friends (who is not so Web-ish or fan Google) I can’t even simply explain what is Google Wave. The next generation email, is more like just a brand or a promotion but doesn’t means anything. It is a collaboration tool, like a synced white board but more than that. To almost everyone including me, Google Wave is just a fancy web-based white board. Unfortunately, there were even more people doesn’t understand how white board works.
Google Wave is rather complicated, almost every user finds it is too hard to understand and work with it. The scenario is not clear, the promotion is just a high level slogan, there even aren’t a reasonable sample work case for it. The developer for Wave want it be a general platform, but the reality proves that, it is really hard for a user to adapt and find suitable scenario for such a general product.
Maybe a better marketing approach may bring Wave a better result. For example, just limit the usage such as ‘Project Managing Tool’, and provides intensive scenario by telling a story like how a project manager collaborate with his team with Google Wave. But anyway, it is all too late, users has already tired exploring ways to efficiently use this tool, and Google also give up the project.
It is really astonishing that Google announced the end of Google Wave, IMO, it is the first time that Google clearly ends a projects which is already published for open registration, and still have about one million active user. Personally, I don’t quite understand the reason here. I may guess that Google has began suffering ‘the monopoly’, just like Microsoft, when Microsoft releasing a new product, the quality bar is rather high, because it covers such a board market, and it is really difficult to meets every request from the user. Now same effects casted on Google, when Google releasing a brand new toy, there will only be two results ‘a big success’ or ‘a big failure’, there is no trail-error now.
A lots of junk words, just personal ideas and typing for fun. Nothing serious.
And at the end, Bless Google, and Bless Bing.